A Strategic Guide for Data-Driven Process Improvement
A comprehensive guide to leveraging data for effective process improvement and business transformation.
Digital Twin Definition
A digital twin is a virtual representation of a real-world object, system, or process that mirrors its behavior, performance, and conditions. Digital twins use real data to keep the virtual model synchronized with reality, enabling simulation, analysis, and optimization without disrupting the physical counterpart.
A digital twin is a digital model that replicates a physical object, system, or process in a virtual environment. It goes beyond a simple diagram or snapshot: it is a data-driven replica that evolves alongside the real thing. By connecting real-world data to a virtual model, organizations can monitor performance, run simulations, and predict outcomes before making changes in the real world.
The concept started in aerospace but has expanded well beyond it. Today, digital twin technology is used across manufacturing, healthcare, urban planning, energy, and business process management. Whether you are modeling a jet engine or an order-to-cash workflow, the idea is the same: create a digital replica, feed it real data, and use it to make better decisions.
Digital twin solutions are now widely adopted: a 2023 Strategic Market Research study found that roughly 75% of businesses use digital twins in some capacity. The digital twin market is expected to grow from USD 24.5 billion in 2025 to over USD 259 billion by 2032.
Digital twin technology traces back to the 1960s, when NASA built physical replicas of spacecraft to simulate conditions before missions. During the Apollo 13 crisis in 1970, NASA used ground-based simulators to model the damaged spacecraft and evaluate rescue scenarios.
In 2002, Dr. Michael Grieves of the University of Michigan formalized the concept by linking a physical product with its virtual counterpart through continuous data exchange, calling it a “product lifecycle management” framework. The term “digital twin” itself was coined by NASA engineer John Vickers in 2010.
Since then, digital twin modeling has moved from mirroring physical hardware to replicating entire systems and processes, supported by IoT sensors, cloud computing, AI, and simulation engines.
A digital twin works by establishing a continuous loop between a physical entity and its virtual replica:
Digital twins come in different levels of scope and granularity:
For business process improvement, the process twin is the most relevant type. It is where process mining , process modeling , and process simulation converge to create a powerful digital twin of your operations.
Digital twins are often associated with physical assets like turbines, buildings, or vehicles, but some of the most useful applications are in business processes. Every organization runs on processes: order management, procurement, customer support, invoicing, hiring, and more. These processes generate large amounts of digital data, which is exactly what a digital twin needs.
A business process digital twin is a virtual model of how work actually flows through your organization. It captures the real sequence of activities, the time each step takes, the resources involved, and the variations that occur. Unlike a static process diagram drawn in a workshop, a process digital twin is built from actual data and can be continuously updated.
Creating a digital twin of a business process does not require sensors or IoT devices. It requires data, a model, and a simulation engine.
The ProcessMind Approach
ProcessMind combines process mining, process modeling, and process simulation in one platform. Upload your data, discover your actual process, model improvements, and simulate outcomes. Try ProcessMind for free .
When evaluating digital twin solutions for business processes, look for these capabilities:
| Capability | Why It Matters |
|---|---|
| Process mining | Discovers the real process from event data, the foundation of your digital twin |
| Process modeling (BPMN) | Lets you structure, refine, and annotate the discovered process |
| Process simulation | Enables what-if analysis and future-state prediction |
| Data integration | Connects to your existing systems (ERP, CRM, CSV, XLSX) for easy data import |
| Visual analytics | Provides clear dashboards and process maps for stakeholders |
| Collaboration | Supports team-based analysis and multi-tenant access |
| Cloud-based platform | Offers instant access, scalability, and no infrastructure overhead |
With ProcessMind, you get all of these in one cloud-based workspace. See our features and pricing .
Digital twin technology is used across many industries. Here are some notable applications:
Manufacturers use digital twins to simulate production lines, optimize layouts, predict equipment failures, and reduce waste. A factory floor twin can test the impact of new machines, changed sequences, or different shift patterns before any physical changes are made.
Supply chain digital twins model the flow of goods across sourcing, production, warehousing, and distribution. They help organizations anticipate disruptions, optimize inventory, and evaluate alternative suppliers or routes.
Hospitals use digital twins to optimize patient flows, staff scheduling, and resource allocation. In clinical settings, patient-specific digital twins help simulate treatment plans before implementation.
City planners build digital twins of urban environments to simulate traffic patterns, infrastructure changes, and environmental impact. These models use real-time data from IoT sensors to continuously reflect city conditions.
Energy companies use digital twins to monitor and optimize wind farms, power grids, and renewable installations.
Any organization can create a digital twin of its core business processes, whether order-to-cash, procure-to-pay, customer onboarding, or IT service management.
These terms are closely related but distinct:
| Concept | Description |
|---|---|
| Process model | A static diagram or map of a process (e.g., a BPMN diagram). Shows structure but does not run or predict. |
| Simulation | A technique for running a model forward in time to predict outcomes. Often uses hypothetical or historical data. |
| Digital twin | A living, data-connected virtual replica that combines a model with real data and simulation. Continuously updated and used for ongoing monitoring, analysis, and prediction. |
A process model is the blueprint. A simulation is the engine. A digital twin is the complete system: model + real data + simulation + continuous feedback.
A process digital twin delivers a few concrete benefits:
Organizations that deploy digital twins report returns above 10%, with over half seeing at least 20% ROI, according to a 2025 Hexagon survey.
You do not need a big budget or a dedicated data science team to create a process digital twin. Here is how to start:
Start building your digital twin today
With ProcessMind, you can go from raw data to a working process digital twin. No coding, no complex setup. Upload your data, discover your process, model improvements, and simulate scenarios. Start your free trial .
Digital twin technology is evolving rapidly. Key trends shaping the future include:
The shift toward accessible, process-focused digital twins means that any organization can use this technology for continuous improvement and competitive advantage.
ProcessMind is built for creating digital twins of your business processes. It combines process mining, process modeling, and process simulation in one cloud-based platform:
No sensors required, no complex integrations. Upload your data and start building your process digital twin.
Learn more about our process mining features , see pricing , or try ProcessMind for free .
A comprehensive guide to leveraging data for effective process improvement and business transformation.
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