Lead to Cash Veri Şablonunuz

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Opportunity Created' AS ActivityName,
    opp.createdon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Requirements Identified' AS ActivityName,
    opp.modifiedon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE opp.salesstagecode = 2 -- 'Qualify' stage often indicates requirements are identified

UNION ALL

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Solution Proposed' AS ActivityName,
    opp.modifiedon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE opp.salesstagecode = 3 -- 'Propose' stage

UNION ALL

SELECT
    q.opportunityid AS SalesOpportunity,
    'Quote Created' AS ActivityName,
    q.createdon AS ActivityStartTime,
    q.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM quote AS q
JOIN opportunity AS opp ON q.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    q.opportunityid AS SalesOpportunity,
    'Quote Sent to Customer' AS ActivityName,
    q.modifiedon AS ActivityStartTime,
    q.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM quote AS q
JOIN opportunity AS opp ON q.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE q.statecode = 1 -- 'Active'

UNION ALL

SELECT
    q.opportunityid AS SalesOpportunity,
    'Quote Accepted by Customer' AS ActivityName,
    q.modifiedon AS ActivityStartTime,
    q.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM quote AS q
JOIN opportunity AS opp ON q.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE q.statecode = 2 -- 'Won'

UNION ALL

SELECT
    c.opportunityid AS SalesOpportunity,
    'Contract Signed' AS ActivityName,
    c.createdon AS ActivityStartTime,
    c.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM contract AS c
JOIN opportunity AS opp ON c.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    so.opportunityid AS SalesOpportunity,
    'Sales Order Created' AS ActivityName,
    so.createdon AS ActivityStartTime,
    so.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM salesorder AS so
JOIN opportunity AS opp ON so.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    so.opportunityid AS SalesOpportunity,
    'Order Fulfilled' AS ActivityName,
    so.modifiedon AS ActivityStartTime,
    so.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM salesorder AS so
JOIN opportunity AS opp ON so.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE so.statecode = 3 -- 'Fulfilled'

UNION ALL

SELECT
    inv.opportunityid AS SalesOpportunity,
    'Invoice Generated' AS ActivityName,
    inv.createdon AS ActivityStartTime,
    inv.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM invoice AS inv
JOIN opportunity AS opp ON inv.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    inv.opportunityid AS SalesOpportunity,
    'Invoice Sent to Customer' AS ActivityName,
    inv.modifiedon AS ActivityStartTime,
    inv.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM invoice AS inv
JOIN opportunity AS opp ON inv.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE inv.statecode = 1 -- 'Active'

UNION ALL

SELECT
    inv.opportunityid AS SalesOpportunity,
    'Payment Received' AS ActivityName,
    inv.modifiedon AS ActivityStartTime,
    inv.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM invoice AS inv
JOIN opportunity AS opp ON inv.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE inv.statecode = 2 -- 'Paid'

UNION ALL

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Opportunity Won' AS ActivityName,
    opp.modifiedon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE opp.statecode = 1 -- 'Won'

UNION ALL

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Opportunity Lost' AS ActivityName,
    opp.modifiedon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE opp.statecode = 2; -- 'Lost'

DECLARE @StartDate DATETIME = '2023-01-01T00:00:00';
DECLARE @EndDate DATETIME = '2024-01-01T00:00:00';

WITH FilteredOpportunities AS (
    SELECT 
        opportunityid
    FROM opportunity
    WHERE createdon >= @StartDate AND createdon < @EndDate
)

-- 1. Opportunity Created
SELECT
    o.opportunityid AS 'SalesOpportunity',
    'Opportunity Created' AS 'ActivityName',
    o.createdon AS 'ActivityStartTime',
    o.createdon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM opportunity o
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE o.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities)

UNION ALL

-- 2. Requirements Identified (Inferred from Sales Stage)
SELECT
    o.opportunityid AS 'SalesOpportunity',
    'Requirements Identified' AS 'ActivityName',
    o.modifiedon AS 'ActivityStartTime',
    o.modifiedon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM opportunity o
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE o.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND o.salesstagecode = 1 -- Qualify Stage

UNION ALL

-- 3. Solution Proposed (Inferred from Sales Stage)
SELECT
    o.opportunityid AS 'SalesOpportunity',
    'Solution Proposed' AS 'ActivityName',
    o.modifiedon AS 'ActivityStartTime',
    o.modifiedon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM opportunity o
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE o.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND o.salesstagecode = 2 -- Propose Stage

UNION ALL

-- 4. Quote Created
SELECT
    q.opportunityid AS 'SalesOpportunity',
    'Quote Created' AS 'ActivityName',
    q.createdon AS 'ActivityStartTime',
    q.createdon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM quote q
JOIN opportunity o ON q.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE q.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities)

UNION ALL

-- 5. Quote Sent to Customer
SELECT
    q.opportunityid AS 'SalesOpportunity',
    'Quote Sent to Customer' AS 'ActivityName',
    q.modifiedon AS 'ActivityStartTime',
    q.modifiedon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM quote q
JOIN opportunity o ON q.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE q.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND q.statecode = 1 -- Active

UNION ALL

-- 6. Quote Accepted by Customer
SELECT
    q.opportunityid AS 'SalesOpportunity',
    'Quote Accepted by Customer' AS 'ActivityName',
    q.modifiedon AS 'ActivityStartTime',
    q.modifiedon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM quote q
JOIN opportunity o ON q.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE q.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND q.statuscode = 4 -- Won

UNION ALL

-- 7. Contract Signed
SELECT 
    c.opportunityid AS 'SalesOpportunity',
    'Contract Signed' AS 'ActivityName',
    c.createdon AS 'ActivityStartTime',
    c.createdon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM contract c
JOIN opportunity o ON c.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE c.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities)

UNION ALL

-- 8. Sales Order Created
SELECT
    so.opportunityid AS 'SalesOpportunity',
    'Sales Order Created' AS 'ActivityName',
    so.createdon AS 'ActivityStartTime',
    so.createdon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM salesorder so
JOIN opportunity o ON so.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE so.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities)

UNION ALL

-- 9. Order Fulfilled
SELECT
    so.opportunityid AS 'SalesOpportunity',
    'Order Fulfilled' AS 'ActivityName',
    so.modifiedon AS 'ActivityStartTime',
    so.modifiedon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM salesorder so
JOIN opportunity o ON so.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE so.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND so.statecode = 3 -- Fulfilled

UNION ALL

-- 10. Invoice Generated
SELECT
    i.opportunityid AS 'SalesOpportunity',
    'Invoice Generated' AS 'ActivityName',
    i.createdon AS 'ActivityStartTime',
    i.createdon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM invoice i
JOIN opportunity o ON i.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE i.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities)

UNION ALL

-- 11. Invoice Sent to Customer
SELECT
    i.opportunityid AS 'SalesOpportunity',
    'Invoice Sent to Customer' AS 'ActivityName',
    i.modifiedon AS 'ActivityStartTime',
    i.modifiedon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM invoice i
JOIN opportunity o ON i.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE i.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND i.statecode = 1 -- Active

UNION ALL

-- 12. Payment Received
SELECT
    i.opportunityid AS 'SalesOpportunity',
    'Payment Received' AS 'ActivityName',
    i.modifiedon AS 'ActivityStartTime',
    i.modifiedon AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM invoice i
JOIN opportunity o ON i.opportunityid = o.opportunityid
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE i.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND i.statecode = 2 -- Paid

UNION ALL

-- 13. Opportunity Won
SELECT
    o.opportunityid AS 'SalesOpportunity',
    'Opportunity Won' AS 'ActivityName',
    o.actualclosedate AS 'ActivityStartTime',
    o.actualclosedate AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM opportunity o
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE o.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND o.statecode = 1 -- Won

UNION ALL

-- 14. Opportunity Lost
SELECT
    o.opportunityid AS 'SalesOpportunity',
    'Opportunity Lost' AS 'ActivityName',
    o.actualclosedate AS 'ActivityStartTime',
    o.actualclosedate AS 'ActivityEndTime',
    o.ownerid AS 'OwnerId',
    o.statuscode AS 'OpportunityStatus',
    o.actualvalue AS 'OpportunityValue',
    o.leadsourcecode AS 'LeadSource',
    o.salesstagecode AS 'SalesStage',
    o.customerid AS 'CustomerId',
    acc.address1_country AS 'Region',
    'Microsoft Dynamics 365 Sales' AS 'SourceSystem',
    GETUTCDATE() AS 'LastDataUpdate'
FROM opportunity o
LEFT JOIN account acc ON o.customerid = acc.accountid
WHERE o.opportunityid IN (SELECT opportunityid FROM FilteredOpportunities) AND o.statecode = 2; -- Lost

import requests
import msal
import pandas as pd
import datetime

class=class="hl-string">"hl-comment"># --- CONFIGURATION --- 
class=class="hl-string">"hl-comment"># Replace with your Dynamics 365 environment details
D365_URL = class="hl-string">"https://[yourorg].api.crm.dynamics.com"
CLIENT_ID = class="hl-string">"[your-application-client-id]"
CLIENT_SECRET = class="hl-string">"[your-client-secret]"
TENANT_ID = class="hl-string">"[your-directory-tenant-id]"

class=class="hl-string">"hl-comment"># Define the date range for the extraction
START_DATE = class="hl-string">"2023-01-01T00:00:00Z"
END_DATE = class="hl-string">"2023-12-31T23:59:59Z"

API_VERSION = class="hl-string">"v9.2"
AUTHORITY = fclass="hl-string">"https://login.microsoftonline.com/{TENANT_ID}"
SCOPE = [fclass="hl-string">"{D365_URL}/.default"]

def get_access_token():
    class="hl-string">"""Authenticates and retrieves an access token."""
    app = msal.ConfidentialClientApplication(CLIENT_ID, authority=AUTHORITY, client_credential=CLIENT_SECRET)
    result = app.acquire_token_for_client(scopes=SCOPE)
    if class="hl-string">"access_token" in result:
        return result[class="hl-string">'access_token']
    else:
        raise Exception(fclass="hl-string">"Error acquiring token: {result.get('error_description')}")

def fetch_all_data(access_token, query_url):
    class="hl-string">"""Fetches all pages of data for a given OData query."""
    all_records = []
    headers = {
        class="hl-string">'Authorization': fclass="hl-string">'Bearer {access_token}',
        class="hl-string">'OData-MaxVersion': class="hl-string">'4.0',
        class="hl-string">'OData-Version': class="hl-string">'4.0',
        class="hl-string">'Accept': class="hl-string">'application/json',
        class="hl-string">'Prefer': class="hl-string">'odata.include-annotations="*", odata.maxpagesize=5000'
    }
    while query_url:
        response = requests.get(query_url, headers=headers)
        response.raise_for_status()  class=class="hl-string">"hl-comment"># Raises an exception for bad status codes
        data = response.json()
        all_records.extend(data[class="hl-string">'value'])
        query_url = data.get(class="hl-string">'@odata.nextLink')
    return all_records

def main():
    class="hl-string">"""Main function to orchestrate the data extraction."""
    print(class="hl-string">"Acquiring access token...")
    access_token = get_access_token()
    print(class="hl-string">"Token acquired successfully.")

    event_log = []
    last_data_update = datetime.datetime.utcnow().isoformat() + class="hl-string">'Z'
    source_system = class="hl-string">'Microsoft Dynamics 365 Sales'

    base_url = fclass="hl-string">"{D365_URL}/api/data/{API_VERSION}"

    class=class="hl-string">"hl-comment"># 1. Opportunities: Created, Identified, Proposed, Won, Lost, Contract Signed
    print(class="hl-string">"Fetching Opportunity data...")
    opp_query = (
        fclass="hl-string">"{base_url}/opportunities?$select=opportunityid,name,createdon,modifiedon,actualclosedate,actualvalue,statecode,statuscode,stepname,_ownerid_value,_parentaccountid_value,leadsourcecode&"
        fclass="hl-string">"$expand=parentaccountid($select=address1_stateorprovince)&"
        fclass="hl-string">"$filter=createdon ge {START_DATE} and createdon le {END_DATE}"
    )
    opportunities = fetch_all_data(access_token, opp_query)
    for opp in opportunities:
        common_attrs = {
            class="hl-string">'SalesOpportunity': opp.get(class="hl-string">'opportunityid'),
            class="hl-string">'OwnerId': opp.get(class="hl-string">'_ownerid_value'),
            class="hl-string">'OpportunityStatus': opp.get(class="hl-string">'statecode@OData.Community.Display.V1.FormattedValue'),
            class="hl-string">'OpportunityValue': opp.get(class="hl-string">'actualvalue'),
            class="hl-string">'LeadSource': opp.get(class="hl-string">'leadsourcecode@OData.Community.Display.V1.FormattedValue'),
            class="hl-string">'SalesStage': opp.get(class="hl-string">'stepname'),
            class="hl-string">'CustomerId': opp.get(class="hl-string">'_parentaccountid_value'),
            class="hl-string">'Region': opp.get(class="hl-string">'parentaccountid', {}).get(class="hl-string">'address1_stateorprovince'),
            class="hl-string">'SourceSystem': source_system,
            class="hl-string">'LastDataUpdate': last_data_update
        }

        event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Opportunity Created', class="hl-string">'ActivityStartTime': opp.get(class="hl-string">'createdon'), class="hl-string">'ActivityEndTime': opp.get(class="hl-string">'createdon')})
        
        class=class="hl-string">"hl-comment"># Note: class="hl-string">'Requirements Identified', class="hl-string">'Solution Proposed', and class="hl-string">'Contract Signed' are inferred from stage changes.
        class=class="hl-string">"hl-comment"># The class="hl-string">'stepname' may need to be adjusted based on your custom Business Process Flow.
        if opp.get(class="hl-string">'stepname') and class="hl-string">'identify' in opp.get(class="hl-string">'stepname', class="hl-string">'').lower():
             event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Requirements Identified', class="hl-string">'ActivityStartTime': opp.get(class="hl-string">'modifiedon'), class="hl-string">'ActivityEndTime': opp.get(class="hl-string">'modifiedon')})
        if opp.get(class="hl-string">'stepname') and class="hl-string">'propose' in opp.get(class="hl-string">'stepname', class="hl-string">'').lower():
             event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Solution Proposed', class="hl-string">'ActivityStartTime': opp.get(class="hl-string">'modifiedon'), class="hl-string">'ActivityEndTime': opp.get(class="hl-string">'modifiedon')})

        if opp.get(class="hl-string">'statecode') == 1: class=class="hl-string">"hl-comment"># Won
            event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Opportunity Won', class="hl-string">'ActivityStartTime': opp.get(class="hl-string">'actualclosedate'), class="hl-string">'ActivityEndTime': opp.get(class="hl-string">'actualclosedate')})
            if opp.get(class="hl-string">'stepname') and class="hl-string">'close' in opp.get(class="hl-string">'stepname', class="hl-string">'').lower():
                 event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Contract Signed', class="hl-string">'ActivityStartTime': opp.get(class="hl-string">'actualclosedate'), class="hl-string">'ActivityEndTime': opp.get(class="hl-string">'actualclosedate')})
        elif opp.get(class="hl-string">'statecode') == 2: class=class="hl-string">"hl-comment"># Lost
            event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Opportunity Lost', class="hl-string">'ActivityStartTime': opp.get(class="hl-string">'actualclosedate'), class="hl-string">'ActivityEndTime': opp.get(class="hl-string">'actualclosedate')})

    class=class="hl-string">"hl-comment"># 2. Quotes: Created, Sent, Accepted
    print(class="hl-string">"Fetching Quote data...")
    quote_query = (
        fclass="hl-string">"{base_url}/quotes?$select=quoteid,createdon,modifiedon,statecode,_opportunityid_value&"
        fclass="hl-string">"$filter=createdon ge {START_DATE} and createdon le {END_DATE} and _opportunityid_value ne null"
    )
    quotes = fetch_all_data(access_token, quote_query)
    for quote in quotes:
        common_attrs = {class="hl-string">'SalesOpportunity': quote.get(class="hl-string">'_opportunityid_value'), class="hl-string">'SourceSystem': source_system, class="hl-string">'LastDataUpdate': last_data_update}
        event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Quote Created', class="hl-string">'ActivityStartTime': quote.get(class="hl-string">'createdon'), class="hl-string">'ActivityEndTime': quote.get(class="hl-string">'createdon')})
        if quote.get(class="hl-string">'statecode') == 1: class=class="hl-string">"hl-comment"># Active
            event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Quote Sent to Customer', class="hl-string">'ActivityStartTime': quote.get(class="hl-string">'modifiedon'), class="hl-string">'ActivityEndTime': quote.get(class="hl-string">'modifiedon')})
        elif quote.get(class="hl-string">'statecode') == 2: class=class="hl-string">"hl-comment"># Won
            event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Quote Accepted by Customer', class="hl-string">'ActivityStartTime': quote.get(class="hl-string">'modifiedon'), class="hl-string">'ActivityEndTime': quote.get(class="hl-string">'modifiedon')})

    class=class="hl-string">"hl-comment"># 3. Sales Orders: Created, Fulfilled
    print(class="hl-string">"Fetching Sales Order data...")
    order_query = (
        fclass="hl-string">"{base_url}/salesorders?$select=salesorderid,createdon,modifiedon,statecode,_opportunityid_value&"
        fclass="hl-string">"$filter=createdon ge {START_DATE} and createdon le {END_DATE} and _opportunityid_value ne null"
    )
    orders = fetch_all_data(access_token, order_query)
    for order in orders:
        common_attrs = {class="hl-string">'SalesOpportunity': order.get(class="hl-string">'_opportunityid_value'), class="hl-string">'SourceSystem': source_system, class="hl-string">'LastDataUpdate': last_data_update}
        event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Sales Order Created', class="hl-string">'ActivityStartTime': order.get(class="hl-string">'createdon'), class="hl-string">'ActivityEndTime': order.get(class="hl-string">'createdon')})
        if order.get(class="hl-string">'statecode') == 3: class=class="hl-string">"hl-comment"># Fulfilled
            event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Order Fulfilled', class="hl-string">'ActivityStartTime': order.get(class="hl-string">'modifiedon'), class="hl-string">'ActivityEndTime': order.get(class="hl-string">'modifiedon')})

    class=class="hl-string">"hl-comment"># 4. Invoices: Generated, Sent, Paid
    print(class="hl-string">"Fetching Invoice data...")
    invoice_query = (
        fclass="hl-string">"{base_url}/invoices?$select=invoiceid,createdon,modifiedon,statecode,_opportunityid_value&"
        fclass="hl-string">"$filter=createdon ge {START_DATE} and createdon le {END_DATE} and _opportunityid_value ne null"
    )
    invoices = fetch_all_data(access_token, invoice_query)
    for invoice in invoices:
        common_attrs = {class="hl-string">'SalesOpportunity': invoice.get(class="hl-string">'_opportunityid_value'), class="hl-string">'SourceSystem': source_system, class="hl-string">'LastDataUpdate': last_data_update}
        event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Invoice Generated', class="hl-string">'ActivityStartTime': invoice.get(class="hl-string">'createdon'), class="hl-string">'ActivityEndTime': invoice.get(class="hl-string">'createdon')})
        if invoice.get(class="hl-string">'statecode') == 1: class=class="hl-string">"hl-comment"># Active (implies sent)
            event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Invoice Sent to Customer', class="hl-string">'ActivityStartTime': invoice.get(class="hl-string">'modifiedon'), class="hl-string">'ActivityEndTime': invoice.get(class="hl-string">'modifiedon')})
        elif invoice.get(class="hl-string">'statecode') == 2: class=class="hl-string">"hl-comment"># Paid
            event_log.append({**common_attrs, class="hl-string">'ActivityName': class="hl-string">'Payment Received', class="hl-string">'ActivityStartTime': invoice.get(class="hl-string">'modifiedon'), class="hl-string">'ActivityEndTime': invoice.get(class="hl-string">'modifiedon')})

    class=class="hl-string">"hl-comment"># Convert to DataFrame and save to CSV
    print(fclass="hl-string">"Processing complete. Total events extracted: {len(event_log)}")
    if event_log:
        df = pd.DataFrame(event_log)
        df_sorted = df.sort_values(by=[class="hl-string">'SalesOpportunity', class="hl-string">'ActivityStartTime'])
        df_sorted.to_csv(class="hl-string">'d365_lead_to_cash_event_log.csv', index=False)
        print(class="hl-string">"Event log saved to d365_lead_to_cash_event_log.csv")
    else:
        print(class="hl-string">"No events found for the specified criteria.")

if __name__ == class="hl-string">'__main__':
    main()

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Opportunity Created' AS ActivityName,
    opp.createdon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Requirements Identified' AS ActivityName,
    opp.modifiedon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE opp.salesstagecode = 2 -- 'Qualify' stage often indicates requirements are identified

UNION ALL

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Solution Proposed' AS ActivityName,
    opp.modifiedon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE opp.salesstagecode = 3 -- 'Propose' stage

UNION ALL

SELECT
    q.opportunityid AS SalesOpportunity,
    'Quote Created' AS ActivityName,
    q.createdon AS ActivityStartTime,
    q.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM quote AS q
JOIN opportunity AS opp ON q.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    q.opportunityid AS SalesOpportunity,
    'Quote Sent to Customer' AS ActivityName,
    q.modifiedon AS ActivityStartTime,
    q.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM quote AS q
JOIN opportunity AS opp ON q.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE q.statecode = 1 -- 'Active'

UNION ALL

SELECT
    q.opportunityid AS SalesOpportunity,
    'Quote Accepted by Customer' AS ActivityName,
    q.modifiedon AS ActivityStartTime,
    q.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM quote AS q
JOIN opportunity AS opp ON q.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE q.statecode = 2 -- 'Won'

UNION ALL

SELECT
    c.opportunityid AS SalesOpportunity,
    'Contract Signed' AS ActivityName,
    c.createdon AS ActivityStartTime,
    c.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM contract AS c
JOIN opportunity AS opp ON c.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    so.opportunityid AS SalesOpportunity,
    'Sales Order Created' AS ActivityName,
    so.createdon AS ActivityStartTime,
    so.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM salesorder AS so
JOIN opportunity AS opp ON so.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    so.opportunityid AS SalesOpportunity,
    'Order Fulfilled' AS ActivityName,
    so.modifiedon AS ActivityStartTime,
    so.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM salesorder AS so
JOIN opportunity AS opp ON so.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE so.statecode = 3 -- 'Fulfilled'

UNION ALL

SELECT
    inv.opportunityid AS SalesOpportunity,
    'Invoice Generated' AS ActivityName,
    inv.createdon AS ActivityStartTime,
    inv.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM invoice AS inv
JOIN opportunity AS opp ON inv.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid

UNION ALL

SELECT
    inv.opportunityid AS SalesOpportunity,
    'Invoice Sent to Customer' AS ActivityName,
    inv.modifiedon AS ActivityStartTime,
    inv.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM invoice AS inv
JOIN opportunity AS opp ON inv.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE inv.statecode = 1 -- 'Active'

UNION ALL

SELECT
    inv.opportunityid AS SalesOpportunity,
    'Payment Received' AS ActivityName,
    inv.modifiedon AS ActivityStartTime,
    inv.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM invoice AS inv
JOIN opportunity AS opp ON inv.opportunityid = opp.opportunityid
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE inv.statecode = 2 -- 'Paid'

UNION ALL

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Opportunity Won' AS ActivityName,
    opp.modifiedon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE opp.statecode = 1 -- 'Won'

UNION ALL

SELECT
    opp.opportunityid AS SalesOpportunity,
    'Opportunity Lost' AS ActivityName,
    opp.modifiedon AS ActivityStartTime,
    opp.modifiedon AS ActivityEndTime,
    opp.ownerid AS OwnerId,
    opp.statuscode AS OpportunityStatus,
    opp.totalamount AS OpportunityValue,
    opp.leadsourcecode AS LeadSource,
    opp.salesstagecode AS SalesStage,
    opp.parentaccountid AS CustomerId,
    acc.address1_country AS Region,
    'Microsoft Dynamics 365 Sales' AS SourceSystem,
    GETUTCDATE() AS LastDataUpdate
FROM opportunity AS opp
LEFT JOIN account AS acc ON opp.parentaccountid = acc.accountid
WHERE opp.statecode = 2; -- 'Lost'