A Strategic Guide for Data-Driven Process Improvement
A comprehensive guide to leveraging data for effective process improvement and business transformation.
In the ever-expanding universe of business process management, two names stand out: Christiaan Esmeijer and Roel Vliegen. Their journey, however, began well before the birth of their most famous creation, ProcessGold. Buckle up, because this is a tale of innovation, grit, and a whole lot of process optimization!
Our story starts with Christiaan and Roel as bright-eyed technologists working for separate companies, both acting as OEM vendors (basically, renting out their expertise) in the Process Mining space. They recognized the potential of this new technology, but something was missing – the tools were clunky and lacked the user-friendliness of a superhero’s utility belt.
Fate intervened, as it so often does in epic tales. Christiaan and Roel crossed paths, and a spark ignited. They realized that together, they could build something better. Thus, ProcessGold was born. It wasn’t just another Process Mining tool; it was a game-changer, the Iron Man suit of the industry.
The mission of ProcessGold was simple: to banish the confusion and frustration surrounding Process Mining. They injected years of data visualization and clarity into the user experience, making it accessible to even the most data-averse business warriors. The early days were a struggle, like any worthy hero’s origin story. Process Mining was a new concept, and convincing businesses to embrace it was no easy feat. But Christiaan and Roel persevered, fueled by their unwavering belief in the power ProcessGold.

Remember that “we’ll-do-anything-for-you” attitude we mentioned earlier? It wasn’t just a tagline for ProcessGold; it was their way of life. They toiled night and day, ensuring their customers were nothing short of ecstatic. This dedication paid off, and their reputation soared.
Fast forward a few years, and ProcessGold found itself at a crossroads. The market was changing, and new opportunities were emerging. They had to expand in new area’s to fill the market needs.
Enter UiPath, the RPA (Robotic Process Automation) giant, looking to expand its arsenal. They recognized the magic of ProcessGold and knew that together, they could be an unstoppable force.

A deal was struck in October 2019, and ProcessGold became part of the UiPath family. It wasn’t without its challenges, but the combined power of Process Mining and RPA created a platform unlike any other. Christiaan and Roel, ever the restless innovators, stayed on for 4+ years to make sure the product was well integrated into the UiPath Discovery Platform, but the entrepreneurial itch never truly went away.
In January 2024, a new chapter began. Christiaan and Roel, forever bound by their shared passion for process optimization, decided to join forces once again. This time, their brainchild was ProcessMind, a brand new venture aimed at pushing the boundaries of the Process Analytics landscape.
ProcessMind promises to be the next evolution in the superhero origin story of Christiaan and Roel. With their combined experience and the ever-evolving world of technology at their fingertips, they’re set to tackle the challenges of Process Mining in innovative ways, like wielding Process Design, and Process Simulation to provide deeper insights based on data and human knowledge.
So, what does the future hold for Christiaan, Roel, and ProcessMind? Only time will tell, but one thing’s for sure: their journey is far from over. They are true process optimization superheroes, constantly striving to make businesses run smoother, faster, and more efficiently. And in the ever-changing world of business, that’s a power worth celebrating.
A comprehensive guide to leveraging data for effective process improvement and business transformation.
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